




That Store do demim, and they do denim very well. If you want cheap, Dr Demin, want crazy posh jeans, Earnest Sewn, and everything in between. Pretty cool huh? No excuses for not being able to find that 'perfect' pair of jeans now. They have been on Chapel Street for a few months now but this is a new store at Melbourne Central.
The stores have a concept that they strongly follow and I think that is the success here. A few well chosen materials, well just timber really and the look is kind of industrial, new vintage and rough luxe. I'm guessing that the store owner did the interior design, anyone know?







































