I want to go to Paris. Now. This L'Eclaireur shop in Paris is so unique, it has the quality of an art installation whilst still displaying a good capacity of stock, which can be a fine line. The merging of this art space and a shop is a perfect balance in my opinion. So it was no surprise to find that this shop wasn't designed by an interior designer at all rather an artist, Belgian born Arne Quinze.
It’s not a shop, it’s an experience. It’s not a decor and not an artwork, but it’s absolutely an expression. It will be up to the people to make it their own. My biggest joy would be if they would undergo an imaginary travel in their heads. I’ve filmed the eyes of my wife Barbara Becker which I’ve smurred in mud. You can’t see if it’s an animal or a human presence while the video is projected non stop. Behind a box of plexiglas the effect of transparancy suddenly reveals the body which can come as shock to certain viewers.
It's all about creating that experience for the customer these days, however merchandise is for sale so it still is a shop. It's about creating that experience for the customer so they forget they are in a shop, so they relax and enjoy it and want to take a piece of that experience with them so they buy something. I love it and try not to fall for it myself!