Us customers are so demanding these days aren't we? The stores go to extreme lengths just to impress us in the hope that we get so caught up in the 'store experience' that we forget that our credit cards are nearly maxed out and we buy that fringed suede handbag that we fall in love with but definitely don't need. I know you do it too!
I love a beautiful store and I admit that I can get a little bit caught up in it all so I can't imagine what might happen if I visited this Urban Outfitters store in Stockholm right now. Not only are the products enticing enough (check out their online store, they are on sale!) but the store itself is quite amazing. It's in an old movie theater building with much of the features retained such as the chandeliers, marble pillars and a detailed art deco ceiling. They really know how to put on a show for us! With online stores competing for our business stores on the high streets must provide an environment to engage the senses and really entice us in. It's tough out there.
From Inside Retail:
CEO Glen T. Senk once told Fast Company magazine: “The store is a various sensorial experience. It has a smell. It’s very tactile. We’re very careful about what music we play. We also focus on display and concentrate on narrative.”
All the stores in the Urban Outfitters portfolio have a wonderful flow to them. Fast Company commented that “it’s hard to tell where the merchandise ends and the display begins.”
All the stores in the Urban Outfitters portfolio have a wonderful flow to them. Fast Company commented that “it’s hard to tell where the merchandise ends and the display begins.”
Photos from Flickr and Inside Retail





















































